Think about the process of buying a new home. There are certain criteria you look for such as the number of bedrooms, lot size, school district and the ever important – location. The latter is, after all, the golden rule in real estate. So imagine you find a home that met all of your criteria but the neighbors happened to be criminals. Would you still buy it? Chances are probably not. Now imagine you are a business owner. Would you setup shop in that same neighborhood? How would your customers feel? This scenario is exactly the case when choosing digital . . .
From the Fall 2014 Issue
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