Location Tracking: A Privacy Concern

If you have a cellphone, you’ve probably used location tracking. Indeed, the majority of consumers are carrying a smart device that is consistently sending out private information like location data. However, smartphones are just one of the many smart devices that are transmitting extremely accurate details concerning the user’s activity and whereabouts.

This is not entirely new. Indeed, modern watches, motors, and smaller smart accessories like rings and necklaces all have GPS systems. However, this newest generation of laptops implement a much more extreme version of location tracking. When you use Google search engine or Google Maps, the GPS is on and Google instantly gathers your data.

Furthermore, social media networks work the exact same way. With the purpose of providing targeted advertising, every single social media platform is tracking your web activity.

Location Tracking Extensively Redefines the Taxi and Rideshare Industry

The average mobile device user is now extremely used to GPS services. After all, the functionality and benefits of GPS and location mapping are deeply ingrained in the lives of many professionals. Take taxi services, for example. Uber, Lyft, and local taxi drivers are taking advantage of the convenience of location tracking to simplify their job. In turns, the customer can experience convenience at a small price of giving up their location data.

Knowing where the client is located and how much time it will take him to arrive at the destination is no longer a bonus. In contrast, these days it is an absolute necessity.

GPS hasn’t become the “second nature” only for drivers. Many individuals are relying on GPS to find destinations while driving. Tourists are in deep need of these services whenever they have to find the exact location of hotels, restaurants, or any other venue that they are unfamiliar with.

Smart Devices Depend on Location Tracking

Giant corporations like Amazon and Microsoft deeply embed their location services into the smart voice assistants that they provide. Indeed, Alexa, Siri, and Google Assistant are not just voice search assistants, but also expert collectors of data.

In their words, they collect data in order to “offer and improve services, such as voice search applications, Find Your Device apps, Map apps, but also to assess and monitor the accuracy and performance of their location tracking services”.

In fact, nowadays, it’s extremely rare to find a “smart” device that doesn’t integrate location tracking for their own benefit or for other third parties’ benefits.

How’s Location Tracking Data Collected?

Firstly, if your smartphone’s location services are turned on, your device is recording every single location that you’re visiting. This includes the paths that you take in order to arrive at various destinations.

Cell towers are triangulating where the users are located. Professionals refer to this practice as “Cell-Site Location Information”. Both iOS and Android operating systems track all of your information. Additionally, the information is disturbingly accurate.

“These giants have found a way to tell whether you’re at home, at work, or at other “regular” places that you’re constantly visiting. Therefore, besides the fact that your smartphone is tracking your location, it is also identifying and classifying that location”, states Mark Howards, CEO of UK Essays and NerdyWriters.

Turning off Location Tracking Does Not Always Work

Nevertheless, the most prolific way in which companies are tracking your data is through smartphone applications.

Whenever an app receives “location tracking” permissions from the user, the data is being collected and stored without much hassle. Normally, shutting down these applications would make the problem go away. However, that is not the case.

Due to the latest news and global problems concerning location data, you may not be free from the data gathering trend even if you’re turning off all of your location sharing permissions and services. Because Android is the product of Google, phones that operate with the Android system are automatically tracking the location of the users (through cell towers) and reporting the location data to Google automatically.

The opinions are controversial. In 2017, Google has revealed that this practice is no longer existent. They said it only happened for eleven months, as a part of a beta test for the newest Android devices. They’ve also suggested that the information was never to be used or sold to third party peers.

The Main Concerns with Location Privacy

Location services is a potential blessing for the modern world. GPS is extremely effective, and it represents a significant benefit that saves users time, money, and nerves. However, it becomes a problem when various organizations leverage the collected and stored data to achieve hidden agendas and purposes. T\Indeed the misuse of data is the biggest problem associated with smart technology.

Contextual Advertising

The latest GDPR policies and directives that are applied to all 28 members of the EU are one of the biggest changes in the digital legislation. Contextual advertising has become a big problem for many social media users and not only.

Location tracking data helps third party companies improve their advertising efficiency. In turns, this contributes to their ability to manipulate the human psyche. When a company sells products to a specific demographic, they’re leveraging not just location data, as well as information like age, gender, interests, and so on.

This has sparked a revolt that has led to the implementation of the general data protection regulation (GDPR). Many companies have been found guilty of misusing personal data for various monetization and influencing purposes.

Political Campaigns

In 2013, The Washington Post called Obama the “Big Data President”. The data that was his campaign was able to collect surpassed the usual standards of data collection. Thanks to Big Data strategies, Obama’s political campaign staff was able to evaluate and classify every single voter on the basis of their habits and preferences expressed in the digital environment.

Nowadays, we’ll never know the ultra-secret partnerships between giant companies like Google and Microsoft and political candidates. When companies properly leverage data, big data professionals are able to analyze and predict the problems, needs, preferences, interests, weaknesses, and desires of the voters.

Once hackers have that information, it can be leveraged to provide political advantages that would sabotage the rules of democracy.

Police and Protests

Los without the consumer’s approval. There are many cases in which the police are obtaining location tracking data without the need for a warrant. The biggest issue is that law enforcement agencies are able to build profiles of users’ locations and behavior that can be used against them in court.

Security and Privacy Risks

Let us not forget about hackers and frauds. When data is collected chaotically and spread across many third-parties, professional hackers can take advantage of the situation to produce significant damages.

In 2019, a hacker stole personal data of over 100 million US and Canada citizens by breaching Capital One. This includes their phone numbers, names, birth dates, and addresses. While that specific hacker has been apprehended, many others will often go free or are never even identified.

Takeaways

Location tracking data is at the root of our contemporary modern lives and we’re barely paying attention to the privacy implications. Location data is extremely sensitive. It is not always a matter of individual privacy, but rather about a web of relationships. If you’re prone to a privacy attack, it’s not just you who is suffering the consequences but also everyone who you have a relationship with.

The solution? Pay extra attention to the apps you install and those you give permission to. Be aware of the implications of turning on your location services. Consider auditing your social media privacy settings to enhance privacy.

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Should you intend to create or to join any service, receive or request any such news, messages, alerts or other information from our Services concerning companies, stock quotes, investments or securities, please review the above Sections Warranty Disclaimers and Limitations of Liability again. In addition, for this particular type of information, the phrase “Let the investor beware” is appropriate. American Publishing, LLC’s content is provided primarily for informational purposes, and no content that shall be provided or included in our Services is intended for trading or investing purposes. American Publishing, LLC and our licensors shall not be responsible or liable for the accuracy, usefulness or availability of any information transmitted and/or made available by way of our Services, and shall not be responsible or liable for any trading and/or investment decisions based on any such information.

EXCLUSION AND LIMITATIONS
THERE ARE SOME JURISDICTIONS WHICH DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES OR THE LIMITATION OF EXCLUSION OF LAIBILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES. THEREFORE, SOME OF THE ABOVE LIMITATIONS OF SECTIONS WARRANTY DISCLAIMERS AND LIMITATION OF LIABILITY MAY NOT APPLY TO YOU.

THIRD PARTY BENEFICIARIES
You herein acknowledge, understand and agree, unless otherwise expressly provided in this TOS, that there shall be third-party beneficiaries to this agreement.

NOTICE
American Publishing, LLC may furnish you with notices, including those with regards to any changes to the TOS, including but not limited to email, regular mail, MMS or SMS, text messaging, postings on our website Services, or other reasonable means currently known or any which may be herein after developed. Any such notices may not be received if you violate any aspects of the TOS by accessing our Services in an unauthorized manner. Your acceptance of this TOS constitutes your agreement that you are deemed to have received any and all notices that would have been delivered had you accessed our Services in an authorized manner.

TRADEMARK INFORMATION
You herein acknowledge, understand and agree that all of the American Publishing, LLC trademarks, copyright, trade name, service marks, and other American Publishing, LLC logos and any brand features, and/or product and service names are trademarks and as such, are and shall remain the property of American Publishing, LLC. You herein agree not to display and/or use in any manner the American Publishing, LLC logo or marks.

COPYRIGHT OR INTELLECTUAL PROPERTY INFRINGEMENT CLAIMS NOTICE
& PROCEDURES
American Publishing, LLC will always respect the intellectual property of others, and we ask that all of our users to the same. With regards to appropriate circumstances and at its sole discretion, American Publishing, LLC may disable and/or terminate the accounts of any user who repeatedly violates our TOS and/or infringes the rights of others. If you feel that your work has been duplicated in such a way that would constitute copyright infringement, or if you believe your intellectual property rights have been otherwise violated, you should provide to us the following information:
a) The electronic or the physical signature of the individual that is authorized on behalf of the owner of the copyright or other intellectual property interest;
b) A description of the copyrighted work or other intellectual property that you believe has been
infringed upon;
c) A description of the location of the site which you allege has been infringing upon your work;
d) The physical address, telephone number, and email address;
e) A statement, in which you state that the alleged and disputed use of your work is not authorized by the copyright owner, its agents or the law;
f) And finally, a statement, made under penalty of perjury, that the aforementioned information in your notice is the truth and accurate, and that you are the copyright or intellectual property owner, representative or agent authorized to act on the copyright or intellectual property owner’s behalf. The American Publishing, LLC Agent for notice of claims of copyright or other intellectual property infringement can be contacted as follows:
Mailing Address:
American Publishing, LLC
Attn: Copyright Agent
17 Hoff Court, Suite B
Baltimore, Maryland 21221
Telephone: 443.231.7438
Fax: 410.238.2835
Email: karen.austin@uscybersecurity.net
CLOSED CAPTIONING
BE IT KNOWN, that American Publishing, LLC complies with all applicable Federal Communications Commission rules and regulations regarding the closed captioning of video content. For more information, please visit our website at www.uscybersecurity.net.

GENERAL INFORMATION
ENTIRE AGREEMENT
This TOS constitutes the entire agreement between you and American Publishing, LLC and shall govern the use of our Services, superseding any prior version of this TOS between you and us with respect to American Publishing, LLC Services. You may also be subject to additional terms and conditions that may apply when you use or purchase certain other American Publishing, LLC Services, affiliate Services, third-party content or third-party software.

CHOICE OF LAW AND FORUM
It is at the mutual agreement of both you and American Publishing, LLC with regard to the TOS that the relationship between the parties shall be governed by the laws of the state of Maryland without regard to its conflict of law provisions and that any and all claims, causes of action and/or disputes, arising out of or relating to the TOS, or the relationship between you and American Publishing, LLC, shall be filed within the courts having jurisdiction within the County of Baltimore, Maryland or the U.S. District Court located in said state. You and American Publishing, LLC agree to submit to the jurisdiction of the courts as previously mentioned, and agree to waive any and all objections to the exercise of jurisdiction over the parties by such courts and to venue in such courts.

WAIVER AND SEVERABILITY OF TERMS
At any time, should American Publishing, LLC fail to exercise or enforce any right or provision of the TOS, such failure shall not constitute a waiver of such right or provision. If any provision of this TOS is found by a court of competent jurisdiction to be invalid, the parties nevertheless agree that the court should endeavor to give effect to the parties’ intentions as reflected in the provision, and the other provisions of the TOS remain in full force and effect.

NO RIGHT OF SURVIVORSHIP NON-TRANSFERABILITY
You acknowledge, understand and agree that your account is non-transferable and any rights to your ID and/or contents within your account shall terminate upon your death. Upon receipt of a copy of a death certificate, your account may be terminated and all contents therein permanently deleted.

STATUTE OF LIMITATIONS
You acknowledge, understand and agree that regardless of any statute or law to the contrary, any claim or action arising out of or related to the use of our Services or the TOS must be filed within year(s) after said claim or cause of action arose or shall be forever barred.

VIOLATIONS
Please report any and all violations of this TOS to American Publishing, LLC as follows:
Mailing Address:
American Publishing, LLC
Attn: Copyright Agent
17 Hoff Court, Suite B
Baltimore, Maryland 21221
Telephone: 443.231.7438
Fax: 410.238.2835
Email: karen.austin@uscybersecurity.net

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