Millennials & Gen Z & Online Privacy

Recently, the concept of online privacy has attained a somewhat paradoxical vibe to it. On the one hand, the common wisdom posits it as our inalienable right that we keep losing to big corporations. On the other hand, more and more people seem to abandon it in favor of free services willingly – at least that’s the impression you might get from the headlines. Let’s try and figure out whether the digital natives really don’t care about online privacy – and whether it’s still something worth caring about at all.

Attitudes to online Privacy

As people are becoming aware of online technologies’ privacy implications, more studies emerge that attempt to evaluate the population’s views on the matter. Because the scope of the issue is quite broad, the range of these inquiries is equally diverse, covering a number of topics:

Awareness about surveillance and tracking
Cyber hygiene-related behavior
Being comfortable with trading privacy for services
Perceived level of safety
Trust for companies

The numbers offered by these studies seem clear: Millennials and Gen Zs are clearly concerned with the implications of losing privacy online, although the older generation seems to be even more so. This outcome is confirmed in other reports and seems to be mirrored in related domains like the Internet of Things.

Some media outlets have been quick to interpret these results as a sign of the young generation not caring about privacy. However, both the data and the takeaways are more nuanced. Let’s try and figure it out.

Indifferent Or Clueless?

The first thing worth pointing out is that the difference between attitudes of younger and older generations is not that staggering, usually hovering around 60 and 70 percent, respectively. So, while it can be described as “caring slightly less about privacy,” not caring at all would probably be an overstatement. Second, the awareness about the lack of privacy seems to increase with age – in other words, it is not that Gen Zs do not value their privacy – they just may not fully realize what is on the table.

Another finding confirms this interpretation: digital natives may be under-informed on the matter, with almost 60% reporting not receiving any education on online safety and security. Again, this may be misleading – after all, formal education is certainly not the only source of information for a generation that has been brought up on technology. Still, it gives a glimpse at how deep this issue is rooted.

However, the effects of being exposed to technology work both ways. It may be that Millennials and Gen Zs don’t mind perpetual surveillance precisely because they are accustomed to it from an early age. The older generation just doesn’t see technology as a natural extension of their lives, so there’s no wonder they will be suspicious about corporations knowing so much about them. The entire concept of data as a commodity that can be exchanged for services is quite new, so there’s no wonder it requires some getting used to.

Tips for Securing Your online Privacy

Regardless of the philosophical and social underpinning of the issue, it still makes sense to protect your privacy. Below are some tips on how to avoid your data and identity being stolen:

The Behavioral Dimension

The majority of privacy slips online are not the result of ingenious hacks but rather simple human recklessness. Here are some useful habits you can develop to stay safe:

Know what you are agreeing to: Develop a habit of reading over the terms of service before clicking “I agree.”

Mind the Streisand effect: The things you post online are notoriously difficult to undo, so don’t get reckless with any information that is even remotely personal

Practice Common Sense: Something that sounds too good to be true probably is, so do not rush to submit sensitive data before taking your time to understand who’s asking.

The Techy Side

The current generation of devices and digital services offers a decent level of protection for its users from malicious activities. Unfortunately, there’ still room for error, so here are some precautions for you to consider:

Familiarize yourself with privacy-oriented features: Every web browser has an entire layer of protection for safeguarding user privacy, so take a tour – these ten minutes of your life are certainly worth it.

Protect your Internet connection: Remember how much personal data circulates in your home network; go through your configuration and consider a VPN modem or a similar solution that offers security out-of-the-box.

Practice good digital hygiene: Do not skip encryption, strong passwords, and do not click on those misleading “rogue antivirus” ads.

Closing Thoughts

The omnipresent tracking of online activities has already redefined the idea of privacy. What was once thought to be an inalienable human right has become a commodity that can be offered in exchange for services. In this light, the Millennials and Gen Zs supposed indifference to online privacy issues seems less of a reckless choice and more of an indication of the things to come. Indeed, it doesn’t mean you can stop caring about online privacy anymore and start sharing everything with everyone. Quite on the contrary, now that every major company is after your data, you have every reason to be as cautious as ever.

Yaryna Myrka

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COPYRIGHT OR INTELLECTUAL PROPERTY INFRINGEMENT CLAIMS NOTICE
& PROCEDURES
American Publishing, LLC will always respect the intellectual property of others, and we ask that all of our users to the same. With regards to appropriate circumstances and at its sole discretion, American Publishing, LLC may disable and/or terminate the accounts of any user who repeatedly violates our TOS and/or infringes the rights of others. If you feel that your work has been duplicated in such a way that would constitute copyright infringement, or if you believe your intellectual property rights have been otherwise violated, you should provide to us the following information:
a) The electronic or the physical signature of the individual that is authorized on behalf of the owner of the copyright or other intellectual property interest;
b) A description of the copyrighted work or other intellectual property that you believe has been
infringed upon;
c) A description of the location of the site which you allege has been infringing upon your work;
d) The physical address, telephone number, and email address;
e) A statement, in which you state that the alleged and disputed use of your work is not authorized by the copyright owner, its agents or the law;
f) And finally, a statement, made under penalty of perjury, that the aforementioned information in your notice is the truth and accurate, and that you are the copyright or intellectual property owner, representative or agent authorized to act on the copyright or intellectual property owner’s behalf. The American Publishing, LLC Agent for notice of claims of copyright or other intellectual property infringement can be contacted as follows:
Mailing Address:
American Publishing, LLC
Attn: Copyright Agent
17 Hoff Court, Suite B
Baltimore, Maryland 21221
Telephone: 443.231.7438
Fax: 410.238.2835
Email: karen.austin@uscybersecurity.net
CLOSED CAPTIONING
BE IT KNOWN, that American Publishing, LLC complies with all applicable Federal Communications Commission rules and regulations regarding the closed captioning of video content. For more information, please visit our website at www.uscybersecurity.net.

GENERAL INFORMATION
ENTIRE AGREEMENT
This TOS constitutes the entire agreement between you and American Publishing, LLC and shall govern the use of our Services, superseding any prior version of this TOS between you and us with respect to American Publishing, LLC Services. You may also be subject to additional terms and conditions that may apply when you use or purchase certain other American Publishing, LLC Services, affiliate Services, third-party content or third-party software.

CHOICE OF LAW AND FORUM
It is at the mutual agreement of both you and American Publishing, LLC with regard to the TOS that the relationship between the parties shall be governed by the laws of the state of Maryland without regard to its conflict of law provisions and that any and all claims, causes of action and/or disputes, arising out of or relating to the TOS, or the relationship between you and American Publishing, LLC, shall be filed within the courts having jurisdiction within the County of Baltimore, Maryland or the U.S. District Court located in said state. You and American Publishing, LLC agree to submit to the jurisdiction of the courts as previously mentioned, and agree to waive any and all objections to the exercise of jurisdiction over the parties by such courts and to venue in such courts.

WAIVER AND SEVERABILITY OF TERMS
At any time, should American Publishing, LLC fail to exercise or enforce any right or provision of the TOS, such failure shall not constitute a waiver of such right or provision. If any provision of this TOS is found by a court of competent jurisdiction to be invalid, the parties nevertheless agree that the court should endeavor to give effect to the parties’ intentions as reflected in the provision, and the other provisions of the TOS remain in full force and effect.

NO RIGHT OF SURVIVORSHIP NON-TRANSFERABILITY
You acknowledge, understand and agree that your account is non-transferable and any rights to your ID and/or contents within your account shall terminate upon your death. Upon receipt of a copy of a death certificate, your account may be terminated and all contents therein permanently deleted.

STATUTE OF LIMITATIONS
You acknowledge, understand and agree that regardless of any statute or law to the contrary, any claim or action arising out of or related to the use of our Services or the TOS must be filed within year(s) after said claim or cause of action arose or shall be forever barred.

VIOLATIONS
Please report any and all violations of this TOS to American Publishing, LLC as follows:
Mailing Address:
American Publishing, LLC
Attn: Copyright Agent
17 Hoff Court, Suite B
Baltimore, Maryland 21221
Telephone: 443.231.7438
Fax: 410.238.2835
Email: karen.austin@uscybersecurity.net

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