The Importance of Protected Digital Assets

A significant number of your digital assets, whether personal or professional, are now digital in this current age. The transfer of business practices, records, and even storefronts from a mostly physical world to a digital plain has developed rapidly over the last couple decades. Because of this, we are increasingly concerned about the security of our digital assets. After all, digital threats are different than physical threats.

This means a new world of digital asset protection, primarily in terms of data privacy and security. We often define data security and privacy differently — privacy involves storing and using data safely. In contrast, security involves fighting and protecting against malware and cyber attacks. Most of the practices used apply to both on some level. Of course, both are extremely important, and many of the practices you use for one will affect the other.

A huge part of digital asset management is simply being aware. If you can keep your ear to the ground about what is going on in digital asset management and protection, as well as cybersecurity in general, you will already be a step ahead of both someone who does not, and those with ill intent.

Software and Tools

It is important that you enlist security measures when it comes to protecting your information. Indeed, this means using the proper malware prevention software, storage tools, and secure servers when storing your info. Additionally, having a backup of your data is essential in case something should happen.

You’re probably aware of the cloud by now, which is changing digital asset management as we know it. In fact, some companies are even adopting “bring your own device” policies (more on that below) because of the popularization of mobile devices and being able to access cloud storage from anywhere.

Outside of the cloud, new measures are always being developed to help you protect your server. Some of the current ones are SSH keys, virtual private networks, encryption, and firewalls. Notably, these are always evolving and changing. It seems like the most commonly used firewall right now is Fortinet Fortigate, which offers anti-malware and a firewall, as well as other standard security options for a business server.

Additionally, it is important to make sure your security and privacy software and tools are updated to their most secure and recent updates. Updating your malware software and other security software is cybersecurity 101. However, despite a significant amount of progress in terms of data security and privacy, much of the newest technology goes untested and unused. This is unfortunate because it leaves businesses using outdated privacy tools and gives hackers a hand up on them.

Trust in the Digital Age

Though personal management systems are incredibly valuable in terms of data organization, they do leave you open for some new risks. Rutgers University writers explain this in their overview of personal information management:

There are many ways in which personal information can be criminally accessed or compromised.For example, a disgruntled employee may use network privileges to covertly steal important files (75 percent of inside employees stole material they were authorized to access). Additionally, on e can exploit security flaws in a network remotely to steal important digital assets. Because of this, information scientists should routinely review their firm’s information security policies. This will ensure that firewalls and network authorization protocols are will prevent unacceptable behavior.

You have to be aware of who you trust with your most treasured and potentially compromising information. Therefore, do not give your employees private access to financial information or personal data belonging to other employees. Additionally, do not give them any passwords they do not need.

Furthermore, before you enlist any third-party help in digital asset management or security, do your research on them. After all, just because a company boasts their own prowess and has a decent website does not mean their product works well. Look for reviews online and read the write-ups that sites like PC Mag publish fairly regularly about the software or service in question. Spending this little bit of extra time could save you a lot of trouble in the future.

Prepare for the Mobile Landscape

Data security concerns have risen due to the growth of mobile internet use in recent years. We now live in a world where smartphone internet usage exceeds desktop usage. This means that employees’ smartphones could be security risks while connected to your network. Fortunately, there are several ways that businesses are addressing this that you may be able to learn from.

The University of Alabama at Birmingham recently published a piece on this matter and addressed mobile security issues: “Businesses, government offices, and even educational institutions are vulnerable to security breaches through mobile devices. Hackers access sensitive digital assets any way they can, so keeping mobile devices secure is of vital importance at all times.” It is worth noting that many companies have been giving their employees mobile devices equipped with software to help track security measures and employee activity. Additionally, some companies are training employees in mobile security practices, as they may not know about potential security risks.

Unsecured Wi-Fi, no password protection, and malicious mobile apps are dangers to your cybersecurity. You have to be aware that your smartphone may be easier to hack than you think.

Use the Cloud

One of the best protective measures afforded to us by the digital age is the cloud. Now, it is important to understand that the security provided by the cloud isn’t foolproof by any means, and that this new technology — while improving all the time — has its own set of threats to address. For instance, remember the iCloud leak of celebrity photos in 2014? Many people saw ICloud as very secure at the time. However, the incident was a wake-up call to many cloud users to take extra preventive measures.

Cloud companies have had to step up their game. There are several ways that cloud companies are increasing their security measures, including protection measures against DDoS and constantly updating their infrastructures. The nice thing about using a third-party cloud system is that cloud computers are always updating their practices and becoming stronger.

However, you still have to be reasonable, and it is okay to be selective with the information you store on the cloud. For instance, it may be wise to organize and keep your photos on cloud systems you can trust, such as Google Drive. It is also not a bad idea to ensure that your medical records are stored in a more secure cloud service, and that those physical records you’ve digitized are shredded.

Understand the Value of Information

Lastly, but maybe most importantly, securing your information starts with truly understanding how important it is. While practically anyone will agree that having losing data is bad, it doesn’t seem to resonate with people enough for them to take the proper actions to protect it. But in a digital age, your data is everything.

In a 2017 study of 1,500 Americans, less than half of the sample group were changing their passwords regularly. Additionally, most don’t read terms and conditions when using a new app, product, or service. While many people are “concerned” about their data information, it begs the question how concerned they really are if they won’t actually take the easy measures required to protect themselves. A general understanding is not enough — it needs to be real to them.

What are Your Digital Assets Worth?

It is possible that an in-depth understanding of an individual’s internet worth may put the need to protect their digital assets into a different context. In fact, within the black market, an individual’s name, credit card information, e-mail address, phone number, social security number, and so on can fetch quite a price. These are the most important digital assets to protect online. As a business owner, if any of that is compromised, your whole company could suffer — and everything you’ve worked could be taken away from you.

So there are a lot of options for protecting your data, but it all starts with a proper understanding of the threat. Once the threat is identified, you can start to enlist the proper safety measures. Just make sure you know who you can trust, you’re constantly updating your software and tools, and you have your ear to the ground about new threats and security practices.

What has worked for you in protecting your digital assets? Feel free to drop your advice in the comments below!

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c) UNAUTHORIZED ACCESS TO OR THE ALTERATION OF YOUR TRANSMISSIONS
AND/OR DATA;
d) STATEMENTS OR CONDUCT OF ANY SUCH THRID PARTY ON OUR SERVICE;
e) AND ANY OTHER MATTER WHICH MAY BE RELATED TO OUR SERVICE.

SPECIAL ADMONITION RELATED TO FINANCIAL MATTERS
Should you intend to create or to join any service, receive or request any such news, messages, alerts or other information from our Services concerning companies, stock quotes, investments or securities, please review the above Sections Warranty Disclaimers and Limitations of Liability again. In addition, for this particular type of information, the phrase “Let the investor beware” is appropriate. American Publishing, LLC’s content is provided primarily for informational purposes, and no content that shall be provided or included in our Services is intended for trading or investing purposes. American Publishing, LLC and our licensors shall not be responsible or liable for the accuracy, usefulness or availability of any information transmitted and/or made available by way of our Services, and shall not be responsible or liable for any trading and/or investment decisions based on any such information.

EXCLUSION AND LIMITATIONS
THERE ARE SOME JURISDICTIONS WHICH DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES OR THE LIMITATION OF EXCLUSION OF LAIBILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES. THEREFORE, SOME OF THE ABOVE LIMITATIONS OF SECTIONS WARRANTY DISCLAIMERS AND LIMITATION OF LIABILITY MAY NOT APPLY TO YOU.

THIRD PARTY BENEFICIARIES
You herein acknowledge, understand and agree, unless otherwise expressly provided in this TOS, that there shall be third-party beneficiaries to this agreement.

NOTICE
American Publishing, LLC may furnish you with notices, including those with regards to any changes to the TOS, including but not limited to email, regular mail, MMS or SMS, text messaging, postings on our website Services, or other reasonable means currently known or any which may be herein after developed. Any such notices may not be received if you violate any aspects of the TOS by accessing our Services in an unauthorized manner. Your acceptance of this TOS constitutes your agreement that you are deemed to have received any and all notices that would have been delivered had you accessed our Services in an authorized manner.

TRADEMARK INFORMATION
You herein acknowledge, understand and agree that all of the American Publishing, LLC trademarks, copyright, trade name, service marks, and other American Publishing, LLC logos and any brand features, and/or product and service names are trademarks and as such, are and shall remain the property of American Publishing, LLC. You herein agree not to display and/or use in any manner the American Publishing, LLC logo or marks.

COPYRIGHT OR INTELLECTUAL PROPERTY INFRINGEMENT CLAIMS NOTICE
& PROCEDURES
American Publishing, LLC will always respect the intellectual property of others, and we ask that all of our users to the same. With regards to appropriate circumstances and at its sole discretion, American Publishing, LLC may disable and/or terminate the accounts of any user who repeatedly violates our TOS and/or infringes the rights of others. If you feel that your work has been duplicated in such a way that would constitute copyright infringement, or if you believe your intellectual property rights have been otherwise violated, you should provide to us the following information:
a) The electronic or the physical signature of the individual that is authorized on behalf of the owner of the copyright or other intellectual property interest;
b) A description of the copyrighted work or other intellectual property that you believe has been
infringed upon;
c) A description of the location of the site which you allege has been infringing upon your work;
d) The physical address, telephone number, and email address;
e) A statement, in which you state that the alleged and disputed use of your work is not authorized by the copyright owner, its agents or the law;
f) And finally, a statement, made under penalty of perjury, that the aforementioned information in your notice is the truth and accurate, and that you are the copyright or intellectual property owner, representative or agent authorized to act on the copyright or intellectual property owner’s behalf. The American Publishing, LLC Agent for notice of claims of copyright or other intellectual property infringement can be contacted as follows:
Mailing Address:
American Publishing, LLC
Attn: Copyright Agent
17 Hoff Court, Suite B
Baltimore, Maryland 21221
Telephone: 443.231.7438
Fax: 410.238.2835
Email: karen.austin@uscybersecurity.net
CLOSED CAPTIONING
BE IT KNOWN, that American Publishing, LLC complies with all applicable Federal Communications Commission rules and regulations regarding the closed captioning of video content. For more information, please visit our website at www.uscybersecurity.net.

GENERAL INFORMATION
ENTIRE AGREEMENT
This TOS constitutes the entire agreement between you and American Publishing, LLC and shall govern the use of our Services, superseding any prior version of this TOS between you and us with respect to American Publishing, LLC Services. You may also be subject to additional terms and conditions that may apply when you use or purchase certain other American Publishing, LLC Services, affiliate Services, third-party content or third-party software.

CHOICE OF LAW AND FORUM
It is at the mutual agreement of both you and American Publishing, LLC with regard to the TOS that the relationship between the parties shall be governed by the laws of the state of Maryland without regard to its conflict of law provisions and that any and all claims, causes of action and/or disputes, arising out of or relating to the TOS, or the relationship between you and American Publishing, LLC, shall be filed within the courts having jurisdiction within the County of Baltimore, Maryland or the U.S. District Court located in said state. You and American Publishing, LLC agree to submit to the jurisdiction of the courts as previously mentioned, and agree to waive any and all objections to the exercise of jurisdiction over the parties by such courts and to venue in such courts.

WAIVER AND SEVERABILITY OF TERMS
At any time, should American Publishing, LLC fail to exercise or enforce any right or provision of the TOS, such failure shall not constitute a waiver of such right or provision. If any provision of this TOS is found by a court of competent jurisdiction to be invalid, the parties nevertheless agree that the court should endeavor to give effect to the parties’ intentions as reflected in the provision, and the other provisions of the TOS remain in full force and effect.

NO RIGHT OF SURVIVORSHIP NON-TRANSFERABILITY
You acknowledge, understand and agree that your account is non-transferable and any rights to your ID and/or contents within your account shall terminate upon your death. Upon receipt of a copy of a death certificate, your account may be terminated and all contents therein permanently deleted.

STATUTE OF LIMITATIONS
You acknowledge, understand and agree that regardless of any statute or law to the contrary, any claim or action arising out of or related to the use of our Services or the TOS must be filed within year(s) after said claim or cause of action arose or shall be forever barred.

VIOLATIONS
Please report any and all violations of this TOS to American Publishing, LLC as follows:
Mailing Address:
American Publishing, LLC
Attn: Copyright Agent
17 Hoff Court, Suite B
Baltimore, Maryland 21221
Telephone: 443.231.7438
Fax: 410.238.2835
Email: karen.austin@uscybersecurity.net

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