Eye Tracking: Recent Developments in the Industry

Understanding the cognitive processes and emotions that affect consumer behavior requires more data for marketers and sellers. This is where eye tracking technology comes to use. It is a great tool that analyzes the way humans perceive things in front of them. It measures a person’s eye movements to know where they are looking at a certain time. Additionally, it measures the sequence in which their eyes are moving from one place to another. Eye tracking is gauges customer attention to messages and advertising. Additionally, it helps analyze product performance, product and package design, and customer experience. Eye tracking finds application in several areas such as psychological, academic, and medical research, packaging design, human-computer interaction (HCI), web designing, consumer behavior research, assistive communication, and usability testing.

The Market for Eye Tracking

The market for eye tracking is growing at a rapid pace. This is due to factors such as growing demand for assistive communication devices such as eye gaze edge controlling devices and increasing use of eye tracking technology in military and aerospace sectors. As per the research firm Allied Market Research, the eye tracking market garnered $456.3 million in 2017 and is projected to reach $1,818.1 million by 2024, thereby growing at a CAGR of 37.1% during the forecast period, 2018 – 2024. However, the growth of the market also faces a variety of challenges. Some challenges include high product cost, growth in automation across various industry verticals, and rapid acceptance of robotics technology.

Several developments took place in the eye tracking market space recently. One of them is the launch of an eye-tracking technology trial by Seeing Machines and L3 in December 2018. Another is Varjo’s launch of a virtual reality headset named VR-1 in February ‘19 which features eye-tracking technology, fixed-foveated display, and more. On January 19, Eyeware raised $1.9m to bring eye-tracking tech to consumer applications. In March ’19, Saccadous, Inc. and Systems Imagination, Inc. (SII) formed a partnership to advance the development of eye tracking technology and shed light on human brain function. In February 2019, Microsoft released a HoloLens 2 headset including new features such as eye-tracking technology and more.

Seeing Machines and L3 Team Up for Eye Tracking Technology

Seeing Machines Limited, a company that trades in computer vision technology, recently formed an alliance with L3 Commercial Aviation, a provider of holistic solutions across a wide range of services to the commercial aviation industry. In fact, these companies join forces with the aim of offering integrated eye tracking capabilities into their Full Flight Simulator (FFS). The newly developed solution is deployed into a new Boeing 787 FFS.

The eye-tracking technology helps track and assess the performance of pilots and their process of making decisions during simulator sessions, thereby facilitating standardization of head-up display flight training across the airline company and making the best use of training outcomes for pilots and instructors. Robin Glover-Faure, President of Commercial Training Solutions, a part of L3 Commercial Aviation, said, “The implementation of the eye-tracking technology is a substantial development within the world of pilot training and will provide critical data to better measure, tailor and advance training programs.”

New Virtual Reality Headset by Varjo

Varjo Technologies, a Finnish startup, recently unveiled its VR-1 headset which comes with a 60-PPD resolution bionic display, integrated 20/20 eye tracker, and compatibility with renowned 3D software engines & tools. The device’s display makes use of two displays in each eye. One of them is an ultra-high pixel density display that fills out the central ~20 degrees of the field of view. The other is a lower pixel density display which covers the headset’s peripheral view. The headset also features an eye-tracking technology, which delivers high precision and interaction with human-eye resolution VR content. VR-1 is serves professionals in industrial design, training and simulation, architecture, engineering, and construction. According to the company, the product is available in 34 countries across North America, Europe, and Hong Kong.

Eyeware Raises Money for Eye Tracking

Eyeware, a Swiss startup, announced raising CHF 1.9 million in a seed funding round led by High-Tech Gründerfonds (HTGF), TRUMPF Venture GmbH, Swiss Startup Group AG, and Zurich Kantonalbank in order to develop new and advanced eye tracking solutions. One of the projects exhibited in public is the BionicWorkplace. This is a concept for a futuristic factory workplace containing a robotic arm created by Festo, a company in Germany. At the CES 2019, there was a presentation of Eyeware technology as part of an automotive solution. The technology employs auto-grade time-of-flight cameras to gauge drivers’ attention for in-cabin monitoring and infotainment systems. As a result, this technology reduces road accidents caused by drivers.

Saccadous and Systems Imagination Form Alliance

Saccadous, Inc., a digital health startup, providing diagnoses and tracking of neurological diseases and Systems Imagination, Inc. (SII) is a company that applies the latest in AI to accelerate the development of novel algorithms for SII clients. In fact, these companies have joined forces to make progress in the eye tracking applications to interpret human brain function. The former’s high-speed eye tracking and the latter’s artificial intelligence (AI) technology would help speed up the explanation of changes in human eye movements. As a result, these findings may shed light on cognitive functions in advanced levels. The alliance is crucial as it develops new applications of the technologies offered by the companies. Systems Imagination is creating an eye tracking application that is meant to grab eye movements of researchers and clinicians as they study biomedical data that has been organized and displayed graphically on monitors and headsets.

Microsoft Launches the HoloLens

Microsoft, the multinational technology company announced the launch of its next-generation holographic headset. In fact, this headset is called HoloLens 2. Projecting digital imagery over the real world, the new product features a new interface, a physical redesign, eye-tracking, doubled field of view (FoV), retina-scanning login for Windows Hello, and more. As a result, the eye tracking technology allows users to scroll through menus hands-free. According to the company, HoloLens 2 is extremely comfortable to wear for long periods. This is due to its ergonomic design and carbon-fiber frame.

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THIRD PARTY BENEFICIARIES
You herein acknowledge, understand and agree, unless otherwise expressly provided in this TOS, that there shall be third-party beneficiaries to this agreement.

NOTICE
American Publishing, LLC may furnish you with notices, including those with regards to any changes to the TOS, including but not limited to email, regular mail, MMS or SMS, text messaging, postings on our website Services, or other reasonable means currently known or any which may be herein after developed. Any such notices may not be received if you violate any aspects of the TOS by accessing our Services in an unauthorized manner. Your acceptance of this TOS constitutes your agreement that you are deemed to have received any and all notices that would have been delivered had you accessed our Services in an authorized manner.

TRADEMARK INFORMATION
You herein acknowledge, understand and agree that all of the American Publishing, LLC trademarks, copyright, trade name, service marks, and other American Publishing, LLC logos and any brand features, and/or product and service names are trademarks and as such, are and shall remain the property of American Publishing, LLC. You herein agree not to display and/or use in any manner the American Publishing, LLC logo or marks.

COPYRIGHT OR INTELLECTUAL PROPERTY INFRINGEMENT CLAIMS NOTICE
& PROCEDURES
American Publishing, LLC will always respect the intellectual property of others, and we ask that all of our users to the same. With regards to appropriate circumstances and at its sole discretion, American Publishing, LLC may disable and/or terminate the accounts of any user who repeatedly violates our TOS and/or infringes the rights of others. If you feel that your work has been duplicated in such a way that would constitute copyright infringement, or if you believe your intellectual property rights have been otherwise violated, you should provide to us the following information:
a) The electronic or the physical signature of the individual that is authorized on behalf of the owner of the copyright or other intellectual property interest;
b) A description of the copyrighted work or other intellectual property that you believe has been
infringed upon;
c) A description of the location of the site which you allege has been infringing upon your work;
d) The physical address, telephone number, and email address;
e) A statement, in which you state that the alleged and disputed use of your work is not authorized by the copyright owner, its agents or the law;
f) And finally, a statement, made under penalty of perjury, that the aforementioned information in your notice is the truth and accurate, and that you are the copyright or intellectual property owner, representative or agent authorized to act on the copyright or intellectual property owner’s behalf. The American Publishing, LLC Agent for notice of claims of copyright or other intellectual property infringement can be contacted as follows:
Mailing Address:
American Publishing, LLC
Attn: Copyright Agent
17 Hoff Court, Suite B
Baltimore, Maryland 21221
Telephone: 443.231.7438
Fax: 410.238.2835
Email: karen.austin@uscybersecurity.net
CLOSED CAPTIONING
BE IT KNOWN, that American Publishing, LLC complies with all applicable Federal Communications Commission rules and regulations regarding the closed captioning of video content. For more information, please visit our website at www.uscybersecurity.net.

GENERAL INFORMATION
ENTIRE AGREEMENT
This TOS constitutes the entire agreement between you and American Publishing, LLC and shall govern the use of our Services, superseding any prior version of this TOS between you and us with respect to American Publishing, LLC Services. You may also be subject to additional terms and conditions that may apply when you use or purchase certain other American Publishing, LLC Services, affiliate Services, third-party content or third-party software.

CHOICE OF LAW AND FORUM
It is at the mutual agreement of both you and American Publishing, LLC with regard to the TOS that the relationship between the parties shall be governed by the laws of the state of Maryland without regard to its conflict of law provisions and that any and all claims, causes of action and/or disputes, arising out of or relating to the TOS, or the relationship between you and American Publishing, LLC, shall be filed within the courts having jurisdiction within the County of Baltimore, Maryland or the U.S. District Court located in said state. You and American Publishing, LLC agree to submit to the jurisdiction of the courts as previously mentioned, and agree to waive any and all objections to the exercise of jurisdiction over the parties by such courts and to venue in such courts.

WAIVER AND SEVERABILITY OF TERMS
At any time, should American Publishing, LLC fail to exercise or enforce any right or provision of the TOS, such failure shall not constitute a waiver of such right or provision. If any provision of this TOS is found by a court of competent jurisdiction to be invalid, the parties nevertheless agree that the court should endeavor to give effect to the parties’ intentions as reflected in the provision, and the other provisions of the TOS remain in full force and effect.

NO RIGHT OF SURVIVORSHIP NON-TRANSFERABILITY
You acknowledge, understand and agree that your account is non-transferable and any rights to your ID and/or contents within your account shall terminate upon your death. Upon receipt of a copy of a death certificate, your account may be terminated and all contents therein permanently deleted.

STATUTE OF LIMITATIONS
You acknowledge, understand and agree that regardless of any statute or law to the contrary, any claim or action arising out of or related to the use of our Services or the TOS must be filed within year(s) after said claim or cause of action arose or shall be forever barred.

VIOLATIONS
Please report any and all violations of this TOS to American Publishing, LLC as follows:
Mailing Address:
American Publishing, LLC
Attn: Copyright Agent
17 Hoff Court, Suite B
Baltimore, Maryland 21221
Telephone: 443.231.7438
Fax: 410.238.2835
Email: karen.austin@uscybersecurity.net

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